Does your LinkedIn messages game feel like a tad bit off? Well, that might be because it is! LinkedIn is one of the foremost and the best known professional networking platforms out there. While it has been widely clubbed under the umbrella of popular social media platforms, it has a number of rules and an intense algorithm that seeks to help you keep your eye on the ball.

What is LinkedIn?

LinkedIn is a professional social media platform. It aims at doing the following:

  • Career and business minded professionals can use LinkedIn to scout for opportunities.
  • It is also a good place where one can build a network of like minded individuals.
  • LinkedIn allows you to tap into specific markets in terms of regions, demographics and specialized sub niches.
  • It also allows you to showcase your work with the use of hashtags for your posts and articles.
  • You can gain visibility by creating stories by way of posts and articles, on a consistent basis.
  • LinkedIn can also help you meet people to collaborate or partner with.
  • It allows you to build your profile with the specifications of your roles and accomplishments as well as the various organizations where you may have served.
  • With LinkedIn, you can also solicit and grant recommendations to various people.
  • You can also have your own company page on LinkedIn in case you own a business.
  • LinkedIn also has a number of groups that you can join, in order to build a voice in your niche or a related niche from where you can draw potential clients.
  • You can ask an existing connection to introduce you to a new connection so that you can apply for a job or forge a partnership.
  • LinkedIn also regularly gives you updates on who is hiring and what jobs are available. You can apply directly on LinkedIn for such positions.

As you can see, LinkedIn presents an entire world of opportunities for its users. You can actually make and grow a career or a business on this platform. In fact, I have managed to make many long term connections and have gained many clients on LinkedIn. So yes, it is possible!

If you are looking to build your authority in a professional area or niche, then LinkedIn is the right place to make your voice count!

LinkedIn Messages for Building Connections

Before we dive straight into the how and why of LinkedIn messages, let us understand what a connection is. You will soon see the ‘connection’ between the two! A LinkedIn connection is someone you have connected with, on the platform. It is akin to a follower on Instagram or a friend on Facebook. You can make connections of three kinds:

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  • 1st Degree Connection: This is someone you already have a working relationship with. A first degree connection is someone who is already on your list of connections.
  • 2nd Degree Connection: This is someone who is connected to your first degree connections.
  • 3rd Degree Connection: This is someone with whom you have no connection or common connection at all.

LinkedIn Messages for 3rd Degree Connections

These are the most challenging yet crucial connections that you will make on LinkedIn. In fact, I would go right ahead and say that making a first degree connection out of a third degree connection is:

  1. The very purpose of LinkedIn since you are here to enlarge your network.
  2. A testament of your professional standing.

While the first part is easy to understand, you may have trouble grasping the second part. Why would this be a testament of your professional standing? The answer is quite simple. This is where LinkedIn messaging also comes into the picture. When you want to make a connection with someone who does not know you at all, you would have to send something called an InMail message. This usually lands in something like the ‘Other’ folder in their inbox.

Many people receive such messages on a routine basis on LinkedIn. They may or may not choose to open yours. Sometimes, some messages are spam like, some many be ads, while some may be requests for connections.

So, how do you make your LinkedIn message stand out enough for a person to read it and actually consider connecting with you? Here’s how!

Writing the Perfect LinkedIn Message

1] Research the Profile: Your research should begin well before you actually reach out to the person in question. Your first step would be to read through the profile of the person and take down the keywords that you find. Then, use these keywords to conduct further research on the niche, the skill sets, the company or organization that the professionals works for, and other such data.

2] The Headline: The headline or the subject line is your next and possibly, most crucial step. In fact, I have harped on the subject of headlines for a very long time on this blog! You should craft a headline that is relatable and yet, states the motive of the message as well. This would be the best way to attract attention and also come straight to the point – a quality that most hard working professionals applaud.

3] The Introduction: Introduce yourself in a quick sentence because the person at the other end is sure to check out your profile for all the details if there is any interest. You should ensure that your introduction speaks about a skill that could be useful for the professional you are reaching out to. Then, in another sentence, come to the point in a precise manner. Make sure your introduction also talks about what you appreciate in the professional’s profile. This could be worded as a part of your motive, to show your hard work and research before approaching the said person.

4] Bullet Points: In the next paragraph, elucidate the benefits of a partnership, connection or collaboration with quick bullet points. One part of each sentence or bullet point can actually point at a skill or accomplishment that you have. Yet, the first part should always be the hook or the benefit you are offering, worded with terms found in step one (during your research phase).

5] Call for Action: Remember to insert a call for action. What do you want to do in order to take this forward? An email, a link that the person should click on, or a simple confirmation of the connection request? Just ensure that there is a single, clear call for action – not just multiple suggestions of what all a person can click on. You should state the call for action very clearly to show initiative.

6] End with Thanks: At the end, thank the person for his or her time. This always has a very positive effect since it shows that you value another person’s time, and the professional in question would be comfortable doing business with you.

7] Proof Read: I cannot stress on this one enough! Before you enthusiastically hit send, remember to read through once more. And I am not just talking about grammar and spelling here. Have you repeated words in the sentences? Have you used long winding or passive voice sentences? Are there extraneous pronouns that can be removed? Check, recheck and send!

The above steps should make it very clear that a simple, well researched, personalized and precise message is all you need for compelling copy that actually gets read. You should also make sure you place the crucial information in bullet points so as to draw the eye and make an impact instantly. Remember, subject line and bullet points – the key is in the right words to strike the right balance!