SEO is a major activity in the digital world that brings people closer to you, your brand, and your products. There is a big myth circulating in the digital world that SEO work has reached its saturation point. Yet, every content writer and digital agency relay ‘SEO expert’ on their resume and website. But the reality is that optimization is evolving. Additionally, search engine algorithms are getting smarter and so is your next client. To gain an edge ahead in this race, follow these trends – potential and fresh perspective guaranteed!

Artificial Intelligence is Making SEO Smarter

The world’s richest man on this day owns the Open AI company, which shows its huge significance. Google has an AI algorithm called RankBrain playing a major role in content suggestion today. Intelligent suggestions have a higher click ratio than a regularly ranked search. In effect, this is a testament to the need for SEO even today.

As Apple put a check on information retrieval, brands like Facebook and google are increasingly dependent on learning their user’s in-app behaviour. For this, when you assess your page via any On-page SEO checker, you must optimize the interests created by your content. Further, compare it with how the same interests are instigated by the competition. 

Change your thinking from being searched to being found in someone’s interest section.

Abhishek Gairola

Voice Search Through Connected Devices

Siri, Alexa, and Google Assistant are popular household names now. Further, they also have an SEO element that we cannot ignore. In these searches, there is no SERP – the top ranker wins it all. Identify how likely people to search your genre of content on these devices are. If they do, identify the long-tail keywords for optimization as people make their voice searches quite elaborate. Also, making an audio version of the page content available brings the entire process to a new start.

Semantics in Predictive Search

The semantic relevance of keywords is set to increase, especially in the secondary keywords that we put. What do we mean by that? Simply put, Google is now hardwired to learn a user’s intent of the search. Keywords are not just a string of words that you keep stuffing inside your page, description, and meta-description. The whole intent of your information is analyzed and matched with a user’s intent. Only quality and targeted content guarantees a place in the higher ranks of SERP.

Mobile Friendliness is Imperative

Yes, mobile phone searches are increasing. But how fast? A lot faster than you can imagine and this is all because of the recent pandemic. More phones were sold in the second half of 2020 than the entire 2019. Google rolled out its mobile-first indexing in 2019 which means that google sees the mobile version as the primary version and the desktop as the secondary one. We hope this news is not brand new for you. Within the next 5 years, about 73% of the online searches will be through mobiles. 

In case you are new to the business, mobile optimization has the following primary rules:

  • Simple, consistent, and easily navigable content.
  • Easy scrolling.
  • Legible font size and type.
  • Easy to load.
  • Mobile friendly image and video sizes.

Google EAT Principle for Better SEO

One thing about SEO has been repeated hundreds of times by google – The EAT Principle. It stands for Expertise, Authoritative, and Trustworthiness of the content. They want the quality to be the topmost factor for ranking any information. Make sure you know what type of content your readers and buyers value. Conduct research on the intent of the customer and their journey. Fit the content to the format that your users prefer. Backlinks and credible references always empower the EAT.

Long-form content and featured snippets

The average length of favored content has gone from 800+ words to 1600+ words today. A good read that is worth sharing is what everyone is looking for. For the ones who like to read, short articles seem like a waste of time as they crave for more. Search Engines understand this well. Sections, headings, subheadings, snippet contents, good visual aids, etc. make a very good and readable article. The more organized the content gets, the more readers share and ranking improves.

Image optimization for SEO

We all have heard about Google glass in the past and many smartphones have adapted this new technology. It is worth mentioning because text transactions will be replaced by images in the near future. To be ready for this transition, one must optimize all the visual content with proper names, labelling, size and topic. The schema for the same is like the cherry on top. So, using alt tags today will make your content more relevant tomorrow.

Growing Importance of Local Search Listings

Amazon is a great shopping search engine yet it sells 30% of its products through Google listings. This is applicable to local businesses as well, especially the ones dependent on the number of walk-ins per day. Local SEO depends on how well you have presented yourself on platforms like Google Businesses and Google Maps. 

Most of the cars are getting connectivity like any smartphone and you can now talk to them for desired places nearby. There is a whole revolution going on in local connectivity and your business must be well prepared.

In Summary

SEO is not an isolated technique anymore. It is evolving with the technology and desire for connectivity. It has no boundaries of search engines while social media is challenging the game on an equal footing. So where do you stand?

You are exposed to reiterated data about SEO thinking that the change happens in 6 to 12 months. But the reality is, it is changing every single day and all the above points need to be carried out to increase the life and effect of your content. So, in 2021:

  • Learn more about AI in SEO.
  • Make your content friendly for mobile view and voice search.
  • Make better use of semantics and the EAT principle.
  • Increase the length and put quality content at every space.
  • Optimize your content visually
  • Make sure to regularly keep track of local listings.