Today, a subject matter expert is a sure shot winner. With the online way of living, working and existing, we are looking at a great surge in demand for tutorials and courses. While it might look easy, creating a tutorial is a matter of putting great ideas to great technique. That is why tutorial writing is one of the most popular tutorials right now!

Knowledge commerce is possibly one of the largest industries today. In fact, it has far overtaken the E Commerce industry since everyone today is learning online. Yet, it can be quite a challenge to write and market tutorials. So, when you actually begin putting together a tutorial on a certain subject, you can end up getting overwhelmed with the various aspects. But before we get into the actual act of tutorial writing, let us understand how a tutorial can help you.

A tutorial is a way to package your knowledge into a product for passive revenue earning.

How Can Tutorial Writing Help You?

Tutorial Writing
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  • Monetize: With tutorial writing, you can monetize a skill that you have or knowledge that you can share.
  • Establish a Business: A niche business can begin with tutorials aimed at a certain segment or student group.
  • Further Your Business: You can build brand authority with courses and tutorials that show your level of expertise.
  • Create an Audience for a Book: You can get readers for a non fiction book, or even a novel. For this, you can offer a course or tutorial on writing, publishing or book marketing. Eventually, you can also create a book out of your course.
  • Make Money from Your Blog: A tutorial can be a way for you to make money from your blog.
Tutorial Writing
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You should use Tutorial Writing to further your brand, business or professional status.

Who Needs Tutorials?

The answer is simple: Everyone!

  • Business owners.
  • Marketing professionals.
  • School and college students.
  • Hobbyists.
  • Freelance professionals.
  • Consultants.
  • Management members looking for promotions at work.
  • Other professionals like writers, musicians, designers, artists, and others.

Anyone and everyone needs to learn something new to get ahead in their chosen field or niche. Hence, tutorial writing is the need of the hour! But how?

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11 Things to Know for Successful Tutorial Writing

1] Choose Your Topic: In a certain niche, there may be a number of topics that people want to learn to master. So, you would do well to pick one such topic and ensure that it fits your level and range of expertise. Further, you should be confident that there is a demand for that kind of a tutorial.

2] Choose Your Students: Who would be buying this tutorial? What is their level of expertise? Are they beginners or advanced? What are their most frequently asked questions? These are questions that would help you decide the structure, sub topics, tone and learning outcomes for efficient tutorial writing.

3] Make the Objective Clear: The objective should be very clear in your own mind, as well as in the mind of your prospective student. Thus, the very first line about your tutorial should convey the exact learning outcome and who the ideal student would be.

4] Research: Once you are clear about all of the above, you need to start your research. This is the stage where you should be looking at other courses and tutorials. By doing so, you would be able to find the gap that you can fill. This will also help you articulate the learning modules in a more unique yet industry specific manner.

5] Collaborate: This is a great way to widen your audience. You can promote a brand that supplies the raw material or products used in your tutorial. Additionally, this can also help you promote them when the course does well. This would help you earn sponsorship as well.

6] Organized Approach: Make sure that you organize all your know how into proper modules with headings and a line of what that specific module will teach and achieve. This would help you remain on a proper path without confusing the student with varied information.

7] Set a Routine for Tutorial Writing: The productive content or tutorial writer does not need to be a myth. Set aside some time each day to simply write and record. This would help you create and not just get tangled in promoting and publishing the courses.

8] Scripting: There would be content that appears on the screen and then there would be content that you would be announcing and explaining. Both types of content would need a proper script. So you would have to clearly write the visual content first and then work on your own script for the voice over.

9] Short Text on Screen: The text or content that appears on the screen should be in bullet points and shorter. As a result, the timing should be planned and calculated so that you can change the slide accordingly. Further, your script should have the explanations and other long form content.

10] Plenty of Imagery: Make sure that your tutorial writing includes images and infographics. When you have only text on the screen, the student can quickly lose interest. You should keep things visually interesting.

11] Email Marketing: Build an audience with a targeted email campaign that would consist of nuggets of information. This is one of the best ways to promote your tutorial and to also put your tutorial writing samples out there!